WHY VINTAGE?
A LOVE LETTER TO THE PAST (with style)
There’s something magical about vintage kids’ clothing. Maybe it’s the playful graphics, the durable denim, or the fact that each piece carries a little story of its own. At Léoto, we’re not just selling clothes—we’re sharing memories, embracing sustainability, and helping your little ones look effortlessly cool while doing it.
But let’s clear a few things up first.
BUSTING 3 BIG MYTHS ABOUT VINTAGE KIDSWEAR
Myth 1: Vintage = old-fashioned or fusty
We get it. You hear “vintage” and picture mothballs, brown florals, and itchy jumpers. But not here. Our pieces are bold, bright, and full of personality. Think 90s graphics, colour-pop denim, and charm by the bucketload. We source styles that feel fresh, fun, and right at home in a modern wardrobe.
Myth 2: Kids won’t like wearing second-hand
You’d be surprised. When kids see a jacket with a tiger on the back or dungarees that stand out in the best way, they don’t care if it’s been worn before. In fact, they love having something different. Vintage means individuality and let’s face it, they’ve got enough of that already!
Myth 3: Second-hand means second-best
Not here. Vintage often means better quality. These clothes have already stood the test of time. We carefully check each piece for wear and washability, so you know it’ll survive messy play, sibling hand-me-downs, and everything in between.
TIPS FOR DRESSING KIDS IN VINTAGE
1. Start with staples
Look for durable denim, graphic tees, or knits in go-with-anything shades. Build from there.
2. Mix old with new
Vintage dungarees? Add a modern top underneath. Old school T-shirt? Style it with their comfiest shorts. It’s all about balance.
3. Let them pick
Kids know what they like. Give them a couple of options and let them choose. It makes getting dressed in the morning a breeze.
WHY WE DO IT
Léoto started with a love of thrifting and a belief that kids’ style can be sustainable, expressive, and anything but ordinary. As a parent and vintage obsessive, I wanted to make it easy for other families to shop more consciously without losing the fun.
From tiny 90s jelly shoes to perfectly worn-in jeans, every piece is handpicked with love. We launch in drops, so keep an eye out and sign up to be first in line.
READY TO EXPLORE
Follow us on Instagram @_leoto_curated_ and join the mailing list to get first dibs on our latest finds.